Exclusive leads from your own ad campaign. No round robin, no shared pool. Every lead goes to you alone, the second it fills out the form.
Owned and run by Family First Life Hall of Fame producers.
Sample leads for illustration · time shown = seconds from form to your phone
Most lead vendors run the same set of ads for every agent they sell to. Every lead those ads bring in goes into one pool, gets split between agents round robin, and is often sold to more than one of them. With us, you get your own campaign, and every lead it brings in goes to you alone.
Round robin vs. exclusive: what you're really paying for
Fill out the form and pick a time. We walk you through everything on the call.
Choose your licensed states, daily lead cap and lead types, then pay the build-out fee.
Your campaign goes live, usually within 24–48 hours of your build-out. Full Service adds your landing page and CRM.
Each lead lands in your CRM with a text alert so you can call right away.
Every package gets you exclusive leads from your own ad campaign. Your ad budget is charged by Facebook to your own card, with no markup from us. Cost per lead depends on how many states you're licensed in and your weekly ad spend; more states usually means more leads at a better price.
Veterans and spouses asking about life insurance, final expense or burial coverage. Branch, age, state and coverage goal on every lead.
Coming soon
We run your ads. Leads go to your CRM.
Billed monthly in advance. Renews until you cancel.
We run your ads and your follow-up system.
Billed monthly in advance. Renews until you cancel.
The CRM seat is a separate monthly charge for your own account and texting. Texting needs carrier A2P registration, which can add a few days.
Get on the listFull Service, built exactly your way. You choose, we set it up and run it.
Billed monthly in advance. Renews until you cancel.
Pick what you want customized on the form. Final details are set on your onboarding call.
Build my packageCancel anytime. Each month is paid up front and runs through the end of that month.
Build-out and management are paid to us in advance. If a management payment is missed, lead delivery pauses. If the card on your ad account declines, your ads pause until it's updated.
Build-out, management and delivered leads are non-refundable. See the terms.
Nothing here is needed up front. After your onboarding call, if you move forward, we send you a setup link to fill this in.
Everything in Package 1, plus:
No CRM details needed: your leads land in your account in our CRM.
Everything in Package 2, plus what your build needs:
Tell us what you're looking for. Nothing is charged here. Next, you pick a time for a call with us, and we walk you through the package, pricing and build-out.
Already-generated leads you can buy right now, no campaign needed. No sale was ever made on these leads: anyone who bought a policy is taken out first. 50-lead minimum. No call, no setup: pick your leads, pay, and they're emailed to you within 30 minutes to an hour.
Before the form submits, the person types in a code we text to their phone. That confirms the number is real and belongs to them.
Veterans and their spouses or widows asking about life insurance, final expense or burial coverage, and soon, truckers and contractors asking about IUL. Overstock mortgage protection leads are homeowners who sent back a mailer, by mail or online.
Yes. You only get leads from the states you're licensed in, up to the daily cap you set.
Yes. Every lead comes from an opt-in form and carries a lead ID, so you have a record of where and when it came in.
Usually within 24–48 hours after your build-out. If you use our CRM (Full Service or Custom), texting from your new account first needs carrier A2P registration, which can take longer. Your ads and leads can still start while that's approved.
Fresh leads post to your CRM and send you a text alert within seconds of the form being submitted.
Overstock leads are aged leads, at least 3 months old: $1.50 each at 3–12 months and $0.75 each at 1 year and older, with a 50-lead minimum. Mortgage protection mailers are $3 each and are 6 months and older. Each bracket is a random mix of ages in that range, and how many are available depends on the states you choose. No sale was made on any overstock lead; anyone who bought a policy is removed first. You can order them right on this page, and they are typically emailed to you as a spreadsheet within 30 minutes to an hour.
By card or bank account through secure checkout. The build-out fee is charged once and management is paid in advance each month. All payments and delivered leads are non-refundable.
No. Your lead budget is charged by Facebook straight to your own card. Whatever the ads cost per lead is what you pay. We earn the build-out and management fees only.
Yes, anytime. Plans are month to month with no long-term contract. Your paid month runs through its end date, and you're not billed again after you cancel.
If a management payment is missed, lead delivery pauses until it's paid. If the card on your ad account declines, Facebook pauses your ads until the card is updated. Facebook sometimes keeps ads running a little while before a declined charge stops them, and can spend slightly over your budget, so your ad account may show a small balance. You're responsible for any overage or balance Facebook charges on your ad account.
Last updated October 22, 2026. This policy covers the agents who use Agent Lead Factory and the consumers who fill out our insurance forms.
From agents: name, phone, email, NPN, licensed states and license numbers, agency, CRM details you give us (such as a webhook URL or API key), photo, bio, availability, and order and payment records. Card payments are handled by our payment processor; we don't store full card numbers.
From consumers: information entered on our ad forms and landing pages, such as name, phone, email, state, age or date of birth, and answers about coverage needs, plus the date, time, page and consent record of the submission.
To run and manage ad campaigns, deliver leads, schedule calls, process payments, send account and billing messages, keep records of orders and consent, prevent fraud and meet legal requirements.
Consumer information is shared with the licensed insurance agent or agents named in the consent on the form, who may contact the consumer by phone, text or email about insurance. We also share information with service providers that run our business, such as Facebook/Meta, our CRM, Google, and our payment processor, and when the law requires it. We do not sell agent information.
Message and data rates may apply. Consumers and agents can reply STOP to any text to opt out. Consent to be contacted is not a condition of buying anything.
We use reasonable safeguards to protect information and keep it only as long as needed for the purposes above, including record keeping for orders, consent and disputes.
You can ask us to access, correct or delete your information, or to stop contacting you, using the form on this site. We'll respond within a reasonable time.
Know an agent who'd want their own exclusive leads? Send them our way and take money off your monthly management fee.
The short version of how billing works. By paying or submitting an order, you agree to these terms.
